Reseller policies & compliance
Our reseller standards.
Luvo Labs LLC operates under the following standards with every brand and distributor we work with. They mirror the authorized-reseller policies common across the categories we serve, and we are glad to sign a brand's own policy or agreement.
Last updated September 23, 2026
- 01
Authorized sourcing
We purchase only from the brand or from distributors the brand has authorized. We keep invoices for every unit bought for a brand account and can document the supply chain on request.
- 02
End customers only
We sell to consumers for personal use. We do not sell to other resellers, transship, drop-ship without approval, or ship outside the United States unless a brand authorizes it in writing.
- 03
Approved channels only
We list a brand's products only on the sales channels that brand has approved, under storefront names we have disclosed. If a brand approves us for one marketplace and not another, we honor that.
- 04
Pricing policies
We comply with each brand's unilateral MAP or pricing policy in every advertisement and marketplace listing, and we do not use coupons, free-item offers, strike-throughs, or bundles to circumvent it.
- 05
Brand-approved presentation
We use brand-supplied or brand-approved images, titles, and descriptions; keep specifications current; do not use brand names in our domain names or social handles; and do not create bundles or multipacks without written approval.
- 06
Genuine, new product in original packaging
We never relabel, repackage, alter UPCs or lot codes, or represent opened or damaged items as new.
- 07
Proper storage and handling
Inventory received in Dalton, Ohio is inspected on receipt and stored clean, dry, and away from heat and sunlight. Shipments routed directly to Amazon fulfillment follow the brand's prep and labeling requirements. Damaged or short-dated product is removed from sale.
- 08
Customer service
We respond to buyer inquiries within one business day, handle marketplace returns per each marketplace's policy, refer warranty and technical questions to the brand, and report product complaints or quality issues to the brand.
- 09
Recalls and audits
We cooperate fully with product recalls and with a brand's review of our listings and marketing.
- 10
Accurate business information
We keep our legal name, address, trade names, websites, and storefront names current with every brand we work with, and we notify partners before adding a sales channel.
- 11
Compliance
We maintain our Ohio business registration and tax accounts, comply with marketplace policies and applicable product-safety requirements (including children's product testing and certification where they apply), and sell only within the United States.
What we do not do
For the avoidance of doubt.
- We do not buy from retail stores, liquidators, closeout lots, or unauthorized intermediaries for brand accounts.
- We do not list a brand's products on any channel the brand has not approved, and we do not create bundles, multipacks, or new product pages without consent.
- We do not sell to other resellers, transship, drop-ship without approval, or ship outside the United States unless authorized in writing.
- We do not advertise below a brand's minimum advertised price or use coupons, strike-throughs, or free-item offers to work around it.
- We do not use a brand's name in our domain, storefront names, or social handles, and we do not display a brand's logo without permission.
Customer feedback and product concerns
Customers can reach us about any Wilder Picks order at jesse@luvolabs.io or 615-973-6420, in addition to marketplace messaging. Product-quality concerns, safety reports, and warranty questions are forwarded to the brand. Marketplace returns and refunds follow that marketplace's policy.
Brands: we are glad to sign your own reseller agreement, MAP or unilateral pricing policy, and channel authorization, and to be audited against them. Start on the brands & distributors page or contact the owner.